— a subscription service for the chronically almost

Hire the villain
you deserve.

Nemesis is a fictional arch-rival, custom-built to torment you into finishing what you started. Daily taunts. Weekly duels. Zero encouragement. It works because motivation quit on you months ago — spite is what's left.

No refunds. No apologies. No participation trophies.

A hooded figure with glowing crimson eyes emerging from shadow

Subject #7,412

"They still haven't started."

12,847
Active nemeses
3.1M
Taunts delivered
68%
Goals completed
4%
Subscriptions cancelled in shame

The ritual

Four steps between you and the enemy of your own making.

01

Choose your poison

Pick a persona: the disappointed mentor, the ex who thinks you peaked, the sibling who moved abroad, the future you that gave up. Or design your own.

02

Sign the contract

Declare a single goal and a deadline. Your nemesis countersigns. From now on, every missed day is ammunition.

03

Receive the letters

Taunts arrive by email, SMS, or voice note — tuned to your schedule, calibrated to sting. Ignore them and they get worse.

04

Duel weekly

Every Sunday, a scorecard. Your progress vs. their imagined progress. Win the week or read what they wrote about you.

A day in the life

Sample dispatches.

Rendered by an AI trained on grudge, envy, and the particular cruelty of people who love you.

06:12

"You said you'd wake at six. I've been awake since five, sharpening. Guess which of us is winning."

13:47

"Third coffee. Zero commits. I can hear your keyboard from here — and it's the sound of nothing."

19:03

"You're 'taking a break.' I'm taking your future. Cute rest, though."

23:58

"Two minutes until midnight. You said today would be different. It wasn't. Sleep on that."

— signed, your nemesis. sent while you were scrolling.

Choose your grudge

How much do you want to hurt?

Petty Rival

Annoying, not devastating.

$9/month
  • One taunt per day
  • Passive-aggressive tone only
  • Weekly scoreboard vs. them
  • Cancel anytime (they'll mock you for it)
Most brutal

Sworn Enemy

Personal. Custom. Cruel.

$24/month
  • Three taunts per day, custom persona
  • Voice notes & audio duels
  • Goal-linked stakes (they mock every miss)
  • Public 'wall of failure' (opt-in)
  • Monthly duel — you vs. them

Arch Nemesis

You will finish. Or else.

$59/month
  • Unlimited taunts, letters, prophecies
  • Nemesis calls your phone (yes, really)
  • Custom AI-generated 'wanted poster' on failure
  • Signed 'contract of ruin' at signup
  • Priority villainy — new features first

Billed monthly. Cancel any time — your nemesis will note it in their diary.

Manifesto

"Encouragement failed you. Habit apps bored you. Streaks broke you.
We tried kindness. It didn't work.
Meet the villain who will."

— the nemesis foundation, chapter one